How to Move
Your DC Business Online

COVID-19 has thrown a wrench into your business plans. Adapting to this new normal takes courage, innovation, and a bit of technical knowledge. Looking to “go digital”, but not sure how to start? The DC BID Council, BIDs across the city, and LookThink - a fellow small business and DC digital consultancy - are offering free resources designed to help you understand tools and technologies that might help your business emerge more digitally savvy now and in the future.

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We want to help. Really.

Hi, we're a DC-based small business too and we’d like to lend a hand. You may be experts in soaps, pickles, or Ethiopian food; we're experts in all things digital. The transition to virtual life during COVID-19 creates a lot of uncertainty, but moving key pieces of your business online doesn't have to be so hard. We want to help in the way we know how: with advice, resources, and a place to ask questions and share stories with us and fellow businesses in the area. Your company can have an online presence without learning to code, without the headache, and without taking up massive amounts of your time. We're offering this to you for free because we’ve relied on your presence in the community, and now it’s time for you to rely on us.


From your friends,


Digital Basics

Join our community to discuss these topics with digital experts, BIDs, and other business owners.


Creating an Online Store

Gain advice on setting up an online store and how to start selling your goods and services virtually.



Promoting your Business Online

Discover what it is, how to do it well, and what free resources are available for you at this time.


How to Make an Engaging Website

Learn how to make a website from pre-made templates and tools, or how to optimize your existing website for virtual delivery and communication. No web design or coding skills necessary.

Past Online Events

We hosted four webinars in a multi-part series for DC Small Businesses. Check out the list of events below to learn more and watch the recordings!

May 28
4-5 PM

Getting Your Business Online

Join us to learn the basics of what you need to move your business online. Participants will receive an overview of the platforms available for establishing an online presence as well as a walkthrough of how to register your business in Google My Business.

View the webinar slides     Watch the webinar recording

June 9
2-3 PM

Creating Online Awareness Through Digital Marketing

Join us to learn all about digital marketing! We'll walk you through setting up a digital marketing strategy for your business and the tactics you can use to attract, engage, and close leads that interact with your business across different online channels.

View the webinar slides     Watch the webinar recording

June 24
1-2 PM

Fulfilling Customer Requests Through E-Commerce 

Learn how to receive purchase requests and deliver your product or services to your customers digitally! We will provide a comprehensive overview of the platforms available to you and the cost and time commitment of each in order to help you choose which one is right for your online store or restaurant.

View the webinar slides     Watch the webinar recording

July 9
3-4 PM

How to Analyze and Improve Your Online Presence

We will focus on how to reinforce and evaluate the strategies you've started implementing from our prior webinars. We'll cover ways to enhance the online presence you've started to establish and considerations for next steps.

View the webinar slides     Watch the webinar recording

Join our Facebook Community!

Connect with us and other small business owners to access resources, participate in conversations, and share experiences that will help you make your business digital.

Become a member